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28/06/2019
Pinot Noir Pairings: the keys to an unique experience
When talking about Chilean wines, varieties such as Cabernet Sauvignon, Carmenere or Merlot are usually some of the most popular. However, in our country a highly recognized variety is produced all over the world: the Pinot Noir. It is estimated that the first records of this variety are from the year 1300, and refer to the people´s preference for the Pinot Noir grown in the wine region of Burgundy, France. It has been a long time since then and it still continues to be a favorite among wine lovers. Without going any further, it is the tenth grape most planted worldwide, it has 16 strains, being the Chilean one of the most valued. In Chile, this variety stands out for being expressive, elegant and fresh, resulting in an exquisite wine of undeniable class, with aromas of red fruits, flowers and spices that are accentuated by its long and...
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21/06/2019
Cono Sur Launches in Chile the Campaign Bicicleta Follow your Road
During June, Cono Sur launched the Bicicleta campaign Follow your road in Chile, which has already been implemented in its main global markets. The creatives will be placed in different medias including press, social networks, television and international flights from Latam Airline. The Bicicleta wine, through its icon and Follow Your Road concept, communicates the essence of the brand and the lifestyle and values of its consumers, such as the care of nature, sustainability and outdoor life. ...
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20/06/2019
Chilean Pinot Noir: a world-class red wine
According to the National Viticultural Cadastre of 2017, the area of vines for vinification reached that year 135.907.75 hectares, and the Pinot Noir grape stands out among the 12 most planted varieties with 4,041.4 hectares. Chilean Pinot Noir is increasingly recognized globally. For instance, Bicicleta Pinot Noir - from Cono Sur - has become the best selling wine in the United Kingdom. In addition, the magazine Drinks International chose the winery as one of the most valued wine brand in the world. What characteristics make Chilean Pinot Noir so highly valued? This strain has its origins in French Burgundy, a place that is characterized by its cool climate, highly mineralized soils and good permeability, rich in limestone and marine fossils. Characteristics that we can also find in Chile. In the best conditions this grape offers...
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