Conosur

21/06/2019

Cono Sur Launches in Chile the Campaign Bicicleta Follow your Road

During June, Cono Sur launched the Bicicleta campaign Follow your road in Chile, which has already been implemented in its main global markets. The creatives will be placed in different medias including press, social networks, television and international flights from Latam Airline. The Bicicleta wine, through its icon and Follow Your Road concept, communicates the essence of the brand and the lifestyle and values of its consumers, such as the care of nature, sustainability and outdoor life. ...

20/06/2019

Chilean Pinot Noir: a world-class red wine

According to the National Viticultural Cadastre of 2017, the area of vines for vinification reached that year 135.907.75 hectares, and the Pinot Noir grape stands out among the 12 most planted varieties with 4,041.4 hectares. Chilean Pinot Noir is increasingly recognized globally. For instance, Bicicleta Pinot Noir - from Cono Sur - has become the best selling wine in the United Kingdom. In addition, the magazine Drinks International chose the winery as one of the most valued wine brand in the world. What characteristics make Chilean Pinot Noir so highly valued? This strain has its origins in French Burgundy, a place that is characterized by its cool climate, highly mineralized soils and good permeability, rich in limestone and marine fossils. Characteristics that we can also find in Chile. In the best conditions this grape offers...