NEWS
CATEGORIAS
23/10/2018
Cono Sur Winery Launches Bicicleta in China
Last October 13th, Cono Sur Winery launched the new Bicicleta packaging in 3 simultaneous events in the cities of Shenzhen, Chengdu y Xiamen. Cono Sur Bicicleta was born as a tribute to the vineyard workers who ride their bicycles through the vineyards every day. The bike is an icon of eco-friendly practices and represents the challenge of discovering Cono Sur's New World through new varieties and origins. This is the first time that Cono Sur held 3 simultaneous events in China, a great logistical achievement, its success we owe not only to the Cono Sur team but also to the support of Fond Wines, Cono Sur's exclusive importer for the last 8 years. China has undoubtedly gained notoriety in the industry due to its high potential and Fond Wines has grown along with the Chinese market; In the last two years they have opened 2...
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16/08/2018
Cono Sur Receives Important Social Responsibility Certification: For Life
For Life is a Social Responsibility Certification that assures that workers enjoy safe and fair working conditions, that their fundamental rights are met and in accordance with the standards established by different international organizations (ISO 26.000, OIT, SA 8000, ICE, IFOAM). The certification also includes an evaluation of the operator's environmental performance, its role and impact on the local community. The "For Life" certification validates that the company is committed to acting as a responsible employer and promoting sustainable development both locally and in the entirety of its supply chain. For more information: http://www.fairforlife.org/ ...
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19/07/2018
Harvest Report 2018
Stable weather conditions and healthy grapes distinguish the 2018 harvest. A cool, humid spring, with consistent temperatures and no frost made for an ideal season followed by a summer of mild temperatures; these conditions led to a slow ripening of the grapes, delivering fresh fruit with good pH and acidity. In 2017, high temperatures during summertime made for an early and challenging harvest that started mid-February in several valleys. In 2018, the climatic conditions were very favorable and harvest began as usual and as expected, in the beginning of March ending mid-April. An excellent year with healthy grapes, favored by the weather and slow ripening cycle, which helped maintain Cono Sur's style: delicate, elegant, vibrant, juicy and with good intensity. Volume-wise, 2018 delivered a regular production. This...
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27/06/2018
Presenting Bicicleta's New Look
Cono Sur is relaunching its Bicicleta range of wines with a new, elegant design. This new look is meant to increase perceived value and reinforce the brand's bicycle icon, furthering Cono Sur's premium and innovative positioning. Accompanying Bicicleta's redesign is the new "Follow Your Road to a New World" campaign, which will be implemented around the world. The campaign's central message is based on sustainability, on caring for the environment and having a more outdoor lifestyle. These are key values to today's consumers, and also an invitation to millennials, who fully relate to the brand's essence. Cono Sur Bicicleta is a tribute to the vineyard's workers, who along with their bicycles, represent Cono Sur's philosophy on sustainability. ...
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